Our process

Market and vision

First we need to make sure we know the vision you have for your brand. What products and services do you offer? Who is your ideal customer? What market will you need to position yourself in? Many of these questions are answered with our brand strategy services.

Shortlist

The number of naming proposals are according to the work plan we have designed for you, and that you have approved. Your feedback is essential. The ideal is to choose the name in the first round of concepts, if this is not the case, the creative process must continue and we present new proposals.

Sector map

We need to research and expand our vision. What are the names of the brands that will compete with you in the marketplace? Are their names similar? How much do we need to differentiate ourselves? Let's do an industry name check to see what brand names already exist in your industry.

Checklist

All the commercial names we propose come with a justification and reason why we chose that name for your brand. At the same time, it is of utmost importance to us that there is no other brand name like it in your country, and in your industry, originality and differentiation are a must.

We check which domains (e.g. www.portacreative.com) are available so that when you choose your business name you also have the assurance that the ideal domain is available by the time you are ready to launch a website.

We also confirm the availability of custom URLs (e.g. www.facebook.com/portacreative.com and www.instagram. com/portacreative) on major social media platforms such as Facebook and Instagram.

We rely on our intellectual property and trademark law firm. They conduct an investigation to confirm that the chosen trade name is available for trademark registration, either in Mexico or in the United States; or even both countries.